Xerago - Campaign Specialist - Marketing Automation (5-12 yrs)
We are looking for a passionate marketer with more than 10 years of experience in understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
One will bring an in-depth understanding of using various campaign management tech stacks and tools to provide the best engagement experience to customers.
Being able to translate all of this into innovative strategies of engaging with customers and driving greater conversion and retention will be one's primary objective.
Responsibilities for GM Campaign Services :
- Conduct marketing research for our clients to identify industry trends and commercial opportunities
- Develop and implement a marketing strategy according to objectives and budget
- Study company profile and operations to understand its marketing needs
- Provide advice on branding, positioning, communications and other marketing issues
- Develop and nurture long term relationship with in house teams and external vendors
- Give direction to marketing efforts with the most effective methods and tools
- Keep abreast of emerging trends and share best practices knowledge and insights
- Execute strategic tasks and monitoring outcomes
- Recruit and train talent for the successful implementation of marketing strategies
Qualifications :
- 5+ years- experience in a senior position in campaign management role
- Knowledge of data analysis and market research
- Demonstrated experience as marketing consultant or similar role
- In-depth knowledge of marketing principles and best practices
- Able to effectively and creatively write proposals and reports
- Ability to think strategically and analytically
- Proficient in MS Office/Working knowledge of IT and Martech software (e.g. Unica, SFMC, Adobe)
- Strong communication and presentation skills
- Exceptional problem-solving skills
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