Xenonstack - Executive - Digital Marketing (1-3 yrs)
Job Description :
We are looking for a Digital Marketing Executive with 1-3 year of experience to assist in the planning, execution and optimization of our online marketing efforts.The candidate should have a genuine passion for marketing and technology. You must be well-versed with the concepts of digital marketing and how the Internet can become a strong asset to securing and growing revenue.
Responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with client
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO/SMO efforts (keyword, image optimization etc.)
- Prepare online promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Alexa etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Lead generation for the sales team through SEO & Adword Campaigns
- Utilizing a range of techniques including paid search, SEO and PPC
- Responsibility for planning and budgetary control of all digital marketing
- Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B social media, Google Adwords and email campaigns and SEO/SMO/PPC
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Alexa, Heap Analytics etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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