Job Title: Growth Marketer (Lead)/Growth Marketing Manager

Location: Jaipur, Rajasthan

Company: WsCube Tech Pvt. Ltd.

Website: https://www.wscubetech.com/

About the Company :

WsCube Tech is a Vernacular Upskilling EdTech offering tech-powered career acceleration programs and courses to develop job-ready professionals for global workforce needs. Our mission is to create scalable impact and shift competitive participation through Vernacular Tech-enabled Bridging Interfaces & Job-Oriented Skill Training Programs. Over the next five years, WsCube Tech aims to disrupt career readiness for over 100 million career aspirants in deep demographics of "Bharat" and set them up for success with hands-on skills to crack global career opportunities. Our "Upskilling Bharat" proposition is designed to overcome language barriers and address skill mentorship gaps.

Role Overview:

We are seeking an experienced Growth Marketer (Lead) to join our team in a Leadership Role. This position will be pivotal in driving Lead Generation and enhancing our Branding across various marketing segments. The ideal candidate should come from an EdTech background and possess a strong track record in executing growth strategies, managing paid campaigns, and leading cross-functional marketing initiatives.

Key Responsibilities:

Lead Generation Strategy:

- Develop and execute effective lead generation strategies, optimizing the marketing funnel to drive qualified leads for various programs.

- Utilize data-driven insights and analytics to refine targeting and improve ROI.

Brand Management:

- Enhance WsCube Tech's brand presence across different marketing segments, ensuring consistent messaging and positioning.

- Lead branding efforts for both online and offline channels to create a strong market identity.

Marketing Campaign Leadership:

- Manage and oversee paid digital campaigns, social media strategy, and performance marketing.

- Leverage new-age marketing tools and platforms for impactful campaigns targeting diverse learner demographics.

Team Leadership & Collaboration:

- Lead a high-performing marketing team, fostering innovation and creative strategies.

- Collaborate closely with product, sales, and content teams to align marketing efforts with business goals.

Strategic Planning & Execution:

- Define marketing goals, KPIs, and roadmaps for scaling growth and market penetration.

- Ensure the execution of strategic initiatives to increase brand awareness and market reach.

EdTech Market Expertise:

- Stay up-to-date with EdTech trends, competitor strategies, and market dynamics.

- Develop and implement innovative solutions to position WsCube Tech as a leading EdTech brand.

Key Requirements :

1. Experience: 3+ years in growth marketing or a similar role in the EdTech sector.

2. Leadership Skills: Proven experience leading a marketing team and driving strategic initiatives.

3. Technical Skills: Proficiency in digital marketing tools, CRM systems, and analytics platforms.

4. Analytical Mindset: Strong ability to interpret data and make informed decisions.

5. Communication: Exceptional verbal and written communication skills.

6. Creativity & Innovation: Ability to develop out-of-the-box strategies to achieve growth targets.