HR Executive at Wrap2Earn Technologies
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Wrap2earn - Senior Media Planner & Buying Role (6-7 yrs)
Responsibilities :
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for the OOH campaigns
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns
Skills:
- Proven experience as a Media Planner & Buying; experience in outdoor media is preferred
- Broad knowledge of all outdoor media.
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
- Negotiation skills
Qualification and Experience Requirements:
- Meeting clients with the sales team to understand their needs and agree a brief.
- Carrying out qualitative and quantitative research into audience needs, preferences and behavior.
- Building and maintaining relationships with Clients & Vendors, creative professionals and media companies.
- Producing and presenting financial and media plans and forecasts.
- Talking clients through recommendations, budgets and schedules, and responding to queries.
- Liaising with clients, consumers and advertising staff.
- Creating documents to support proposals, such as briefs and presentations.
- Checking the quality of documents - for example, proofreading them and reviewing drafts.
- Monitoring and evaluating campaigns' success.
- Identifying and understanding target audiences
- Determining the most effective media mix to display ads
- Coordinating, monitoring and evaluating media campaigns and strategies
Experience : 6 years to 7 years
Working Days : Monday - Friday
Working Timings : 9:30am - 6:30 pm (Flexible)
Position Type : Onsite
