Co-Founder & CTO at Wrap2Earn Technologies
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Wrap2Earn - Manager - Marketing (2-10 yrs)
Roles and Responsibility:
1. Manage the strategy and setup of all campaigns and yearly marketing calender.
2. Perform competitive research to understand what's happening in the market, and incorporate your findings into each campaign for better results.
3. Drive consistent, relevant traffic and leads from our social network presence.
4. Explore new ways to engage and identify new social networks to reach our target buyers.
5. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
6. Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
7. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
8. Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
9. Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.
Requirements:
- Strong organizational, communication, and customer service skills.
- Past experience in digital marketing, product marketing, and/or product management.
- Experience managing multiple projects and adhering to deadlines.
- Experience with data-driven SEO analysis and optimization.
- Proficiency in web analytics software and keyword tools.
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