Workathon - Senior Team Lead - Digital Marketing (4-8 yrs)
We seek an exceptionally talented Digital Marketing professional responsible for conceptualizing and executing digital marketing initiatives. The person needs to demonstrate a deep understanding and knowledge of the digital marketing ecosystem.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Efficiently handle budgets in the range of 20L+ per month, focusing on PPC
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Planning marketing goals: short term / long term, aligning resources accordingly
- Measure and report the performance of all digital marketing campaigns and assessments against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identify critical conversion points and drop-off points and optimize user funnels.
Qualifications/Skills:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Self-motivated yet client-focused
- Proficient in marketing research and statistical analysis
- Familiar with budget planning and digital strategy
Education, Experience:
- Bachelor's or master's degree in marketing or a related field
- Handled ad budget of 20L+ per month
- Proven working experience of 4+years in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
