Wonder Mom Clothing - CXO/Partner - Marketing - Kids-Wear Startup (4-8 yrs)
WONDERMOM is a new kid's designer apparel venture where "- la mode" attires are created from organic fabrics in voguish silhouettes. Since we believe that "every kid is a star", our mission is to enhance their radiance through our chic raiments. We hold the vision to provide chemical free apparels which are always, on point with global trends. Currently, the kids apparel sector covers 20% of the total retail market.Only 4% of it, is organised market and not even one fourth of the consumer strength is aware of the real quality of these products and skin abnormalities like cancers, man made fibres can cause. We want to give the kids, a fashionable makeover, a privilege that only adults are availing so far and create an awareness in people about chemical free fabrics. Our channel partners are international leaders in e-commerce and retail like Amazon etc.
Our work expectations are :-
- Plan and execute all marketing and branding campaigns at a Pan India level including digital and offline campaigns along with major advertising campaigns.
- Collaborate with internal teams to understand STP (Segmentation, Targeting and Positioning) and optimise consumer funnelling
- Identify trends and insights, important calendar days and customise campaigns, optimise spend and performance based on the insights
- Brainstorm new and creative strategies so as to generate a robust Brand Equity.
- Research, Plan and execute branding experiments and conversion tests
Measure and report performance of all branding and marketing campaigns, and assess against goals (ROI and KPIs)
- Utilise strong analytical ability to evaluate end-to-end customer acquisition potential across multiple channels and customer touch points
Working with designers and content team to drive engagement with the right target audience on event based campaigns
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Automate and manage day-to-days tasks.
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