Wobb - Senior Product Marketing Manager (2-5 yrs)
Key responsibilities:
1) Understand the product, market and business goals and how product marketing fits into the overall WOBB goal.
2) Deep-dive into products and features created by the team at WOBB and develop go to market strategies to launch these.
3) Co-own adoption, the awareness and consideration metrics to get maximum ROI out of the budget and other business objectives for product or feature launches.
4) Drive media planning and buying, PR, social media and performance ads for all product marketing campaigns.
5) Define and execute campaigns with external and internal stakeholders.
6) Work with product, social, media and performance marketing teams to build cohesive communication and achieve targets quarter on quarter.
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