Job Description: Content Writer

Experience: 2-4 years

Salary: 5-7 lakhs pa

WizIQ Marketing Team seeks an experienced marketing copywriter to develop compelling content that attracts more eyeballs and increases qualified leads. The desired candidate should have extensive experience in creating marketing content that explains concepts and technologies within the online advertising and/or software solutions spaces.

Job Responsibilities:

- Write compelling marketing content to engage audience and educate them about the product through case studies, white papers, press releases, emailers, blog posts, landing pages, newsletters and other marketing campaign collaterals

- Drive blog program by inviting influencers and customers to write thought-provoking blog content

- Synthesize and evaluate other writers work (influencers and product users) and articulate feedback to ensure desired outcomes

- Use social media channel to drive traffic towards WizIQ blog

- Interact with customers, developers and sales professionals for inputs to write relevant content based on their experience

- Work closely with designers, articulate your vision and help them deliver the desired outcome

Job Requirements:

- Experienced in optimizing content for SEO

- Experienced in optimizing content for social media channels such as Facebook, Twitter, LinkedIn and Google+

- Ability to visualize written content in the form of infographics, videos, and presentations and work with the designers to replicate it

- Knowledge of websites, designs, and WordPress is a plus

- Copywriting experience for cloud or technology products is a plus

- Experience in running a blog is a plus

Writing and Language Skills:

- A writer must have the following skills:

- Excellent command of written English, literary skills, and technology

- Ability to understand contexts, and innovate and visualize according to the context provided

- Creativity and an 'original voice'

Management Skills:

- Along with writing tasks, the content writer is expected to coordinate and work with a team. For the same, the following skills are required:

- Requires work with others in a group or team

- Ability to instruct and teach others concerning the content production demands of the company

- The ability to work with tight deadlines

Editorial Skills :

- Ability to synthesize and evaluate a given piece of work, and articulate feedback to ensure desired outcomes

- Continuously raise the bar and yet ensure consistent and standardized delivery of articles/written material

About WizIQ : 

- Founded in 2007, WizIQ is one of the world's major cloud-based education technology providers. Over 400,000 educators have leveraged WizIQ to deliver learning services to 4M+ learners across 200 countries.

- WizIQ's award-winning platform provides all the tools to deliver live - instructor-led, self-paced and classroom-based courses. Through cutting-edge features, such as mobile learning, video streaming, live online classroom, course management, discussion boards, assessments, insights and analytics, WizIQ takes away complexities of setting up the right system for teaching. This helps the instructors to focus on their core business and expanding into new markets. Our customers include colleges, universities, and training institutes and corporates.

For more information, visit: www.wiziq.com

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