Head - Talent Acquisition at Witzeal
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Witzeal - Retention Manager - Marketing (4-7 yrs)
- Established in 2016, Witzeal Technologies is new age gaming technology company that specializes in creating and introducing futuristic games and features in the real money gaming segment. Our Big Cash platform offers 17 skill based real money games (RMG) in Cards, Fantasy, and Casual games developed in-house with total user base of 25+ million and average monthly active user base of 1.5 million. Witzeal is a proud winner of Facebook Audience Network Grand Prize and has been selected for the Bootstrap track of FbStart Program. We pride ourselves of a work culture of product innovation and technical excellence and are constantly adding new games and functionality to our platform, used by millions of users.
To know about Big Cash, visit https://www.bigcash.live/
To know about Witzeal, visit http://www.witzeal.com/
- As a retention manager, you will ideate, build and execute end-to-end campaigns for Witzeal brands which will be circulated through various marketing channels.
Job Responsibilities :
- Plan and execute email, SMS, WhatsApp, Messenger & Push Notification campaigns to target users with relevant and personalized communication.
- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's.
- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell.
- Drive and monitor A/B tests and data-driven experiments and Responsible for quality assurance of all CRM campaigns.
- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
Skills & Experience :
- 4 to 6 years relevant experience, especially in RMG domain.
- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management.
- Proficiency in Marketing Automation Technology (CleverTap, Webengage or similar).
- Strong multi-tasking & problem-solving skills.
- Experience using analytical and database tools (Advanced Excel, Google Analytics, etc. or similar).
- Strong analytical skills and data-driven thinking.
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