HR Executive at Wisdom Infotech
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Wisdom InfoTech - Social Media Intern (0-1 yrs)
We are looking to have a Social Media Intern to assist us in Augray Online Activities. This will help us delegate autonomous work as we move on.
JD :
The Social Media Intern is responsible for coordinating and executing the company's social media strategy, working across key social media channels including Facebook, Twitter and LinkedIn. This role offers the intern a total immersion into a busy digital business and the successful candidate will work closely with key members of staff to learn about social media, digital communications and marketing in a business to business environment. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients.
Key Duties :
1) Social Media Community Management
- Posting updates to the social media accounts (Facebook, Twitter, Linkedin, Instagram etc. - initially under supervision from a Content Manager)
- Actively participate in industry discussions on platforms like Quora, Answers etc.
2) Lead Verification
- Verifying the leads that are generated from various campaigns run across channels.
3) Coordinating and Distributing Content
- Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.
- Help coordinate a guest blogger programme, one guest blogger per month. Help to amplify this content through other social media channels.
- Drive awareness of our new blog posts by posting the articles into forums and groups
- Identify and monitor key industry bloggers, trade journalists and influencers. Flagging and aggregating interesting content to post on the AugRay blog.
- Upload and manage company blog posts in WordPress (initially under supervision from a Content Manager).
- Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
- Push out AugRay content for syndication using tools like SlideShare, Youtube, Scribd, Reddit, Digg and StumbleUpon.
4) Understanding and monitoring social media analytics
- Track key social media analytics on a monthly basis, including Google Analytics, Bitly statistics, LinkedIn company stats, etc.
- Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their - sharerating- and the total number of viewers and time spent on page. Look at the best performing web site pages and try to generate new content ideas that do the same or better and share the same with Content Manager.
- Use Google Reader to follow the blogs and content of our competitors and key clients.
- Use the company's HootSuite account to create and schedule social media post so that they are continuously pushed out.
- Work with the managers to build monthly reporting tools on social media analytics and performance against our - baseline targets.-
5) Email Marketing and SEO
- Work with content team to create and send one email broadcast per month to the subscribers.
- Research free online directories to generate inbound links for SEO.
- Using Google, search on keywords and look at our competitors- brands for forums and directories that we can sign up to, to generate in-bound links for our company.
Key Skills Required for the Role :
- Proven written communication skills, and a passion for writing both short- and long-copy.
- Excellent verbal communications skills.
- An interest in marketing, communications, social media or reputation management;
- Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel);
- Excellent attention to detail and a high motivation to learn;
- An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
- An ability to prioritise work and complete tasks with quick turnaround times and minimal fuss; and
- The ability to work collaboratively with a team.
Let us know if you need any further details.
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