eCommerce Content Manager at Wingpoint Group
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Wingpoint Group - Manager - Pay Per Click (3-5 yrs)
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. This person will be experienced in setting up, managing and analyzing marketing campaigns and can workindependently.In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.Your goal will be to exceed performance targets and KPIs to increase revenue for clients in the most efficient manner possible.
Key Functional Areas of Responsibility:
- Launching and optimizing PPC campaigns on Amazon, eBay and Walmart.com
- Tracking KPIs including CTR, Conversion, CPC, ACoS
- Leverage data to optimize, refine and build new ad campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Analyze data to generate weekly and monthly reports, providing insights on performance
- Collaborate with clients and account team to provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Communication to team and management on project development, timelines, and results
Requirements :
- 3-5 years of experience on Amazon AMS/AMG
- Strong analytical and communication skills required
- Must have handled marketing campaigns on Amazon.com, eBay and/or Walmart.com
- Proficiency in managing moderate to large scale PPC accounts in a variety of business categories
- Proficiency in MS Excel, PowerPoint, and Word
- Use of Amazon marketing 3rdparty tools a plus
- Understanding of Amazon Vendor Central and Seller Central platforms a plus
- Graduation degree required /MBA preferred
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