eCommerce Content Manager at Wingpoint Group
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Wingpoint Group - Lead - Pay Per Click (3-6 yrs)
Feel that you are an expert at ecommerce advertising- that enjoys having fun? We are currently seeking a full-time team member to join our fast-growing business. This person will support us in managing advertising and marketing accounts on Amazon.com, as well as other leading retail portals and search sites. This new team member will lead clients through the intricacies of Amazon AMS, Google, Amazon DSP, and social media, as it relates to Amazon.com, both strategy development and execution.
Our level of expertise in growing sales on Amazon and Walmart marketplaces, and our ability to navigate retail portals with key relationships are the reasons several leading brands are our clients. Our mission is simple: maximize your sales and deliver strategies that help you increase your brand awareness on Amazon/Walmart, the largest product research sites in the world.
Job Responsibilities:
- Manage and lead overall online PPC marketing strategy for retail client(s) -
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Execute on internal Amazon marketing campaigns (AMS- Seller & Vendor Central)
- Lead the development of a Amazon DSP strategy for the company
- Manage display network placement lists on AdWords and through other contextual advertising platforms (Google, Bing, etc)
- Harvest and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other account metrics.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor analytics dashboards, reports, key reporting tools, and point out key areas of importance in accordance client goals.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to coordinate and exceed client goals.
- Create innovative ways to help client(s) build business.
Basic Qualifications:
- Bachelor's Degree preferred.
- Minimum of 2+ years of experience of client facing retail/e-Commerce or off-platform SEO marketing
- Minimum 1+ years of experience working within Amazon Vendor Central AMS and or Seller Central AMS
- Excellent communication skills.
- Passionate about learning and growing in eCommerce.
- Passionate about working in an evolving and fast-paced environment.
- Strong project and time management skills.
- Attention to detail.
- Must be able to have fun and willing to grow!
Preferred Qualifications:
- Google off-platform campaign experience
- Retail/Marketing experience working in a variety of categories is a plus.
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