We are on the hunt for a sharp and innovative email marketing specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an email marketing specialist, you will also be required to collaborate with co-workers across departments to ensure maximum uptake of offerings. To be successful as an email marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.

What you'll do :

- Monitor end-to-end email campaigns, including planning, coordinating, segmenting, targeting, set-up, testing, broadcasting, reporting, and optimization

- Develop and maintain a comprehensive email marketing test plan, launch tests, analyze and report test results and implement successes.

- Ensure all email communication is aligned to brand guidelines in terms of both creativity and tone of voice.

- Track and analyze all email performance with weekly scorecards and provide recommendations based on customer trends and behavior.

- Data management to ensure appropriate data transfer processes, data overlays, data hygiene, opt-out compliance, contact management, and de-duping techniques to improve list quality and increase member spend consequentially.

- Develop a lead generation strategy, create smart email lists, increase email subscriptions, analyze data to get smart insights, suggest methods for improvements, segment lists based on behaviors like past email engagement and website interactions, develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

- Champion continuous advancement of our email capabilities including targeting, personalization, & template development.

- Stay current with email best practices, strategies, and industry standards.

- Drive cross-team processes for effective, on-time delivery of email campaigns. This involves building strong internal relationships and coordinating across merchandising, marketing, design, customer care, development, analytics, and international teams.

What you'll need :

- Relevant experience in building direct-to-consumer email campaigns.

- Exceptional written and verbal communication skills.

- Highly numerate with strong analytical capability and a solid understanding of success metrics.

- Familiarity with HTML and demonstrated ability to learn technical systems and in-house tools rapidly.

- Ability to handle multiple projects/campaigns, drive for results, and meet tight deadlines.

- Excellent written communication and copywriting skills

- Strong project management skills

- An ability to work under tight deadlines

- Strong creative thinker and attention to detail

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.