Manager - Human Resources at William O'Neil India Private Limited
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William J. ONeil - Digital Marketing Role (3-8 yrs)
Digital Marketing Role
Responsibilities :
- Responsible for driving the SEM strategy for the brand.
- Own and develop a cohesive and result - oriented paid strategy across social platforms
- Manage and efficiently scale awareness and customer acquisition campaigns.
- Manage daily bids and campaigns, monitoring and optimizing channel KPIs (CTR, CPM, CPAs, etc.)
- Work closely with Brand, Creative, and Analytics teams to conceptualize, execute, and optimize creative, ad copy, audiences, and landing pages
- Test roadmap to drive learnings in customer behavior across online and offline channels.
- Analyze and report on results to relevant stakeholders and develop recommendations.
- Identify new opportunities for our clients and stay on top of new optimization and creative trends.
- The person will be closely working for the launch of New product online.
Requirements :
- Bachelor's degree
- 3+ years of performance marketing experience with a focus on paid marketing in a direct-to-consumer, e-commerce business, and/or agency Hands-on experience managing bid strategy, campaign optimizations, and reporting.
- Track record of achieving performance goals by leveraging paid marketing tactics.
- Excellent analytical and critical-thinking skills, with strong attention to detail.
- Highly knowledgeable about industry best practices
- Familiarity with other digital marketing channels such as programmatic display a plus.
- Experience using analytics tools such as Google Analytics.
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