About Wiggles India

We are all about Pets! We tailor our products to suit the pet's needs. Our team listens, observes, reflects and then formulates the best veterinary care for pets, backed by science. We are a fast-growing D2C petcare brand in the preventive healthcare space, curated by vets for pets with unique offerings that are tailored for a pet- s needs. We have created a 360- ecosystem by way of offerings to cater to all that a pet needs right from Puppyhood to Senior.

Wiggles.in aims to help pet parents and owners in their journey through pethood by providing all that a pet needs for all life stages delivered to their home, completely hassle-free.

Location : Pune

Work Type : Work from Office

Joining:  Immediate

Employment Type : Full time

Job description :

Wiggles India is hiring Head of Growth and Marketing with a proven track record,great attention to detail, and ability to multi-task in a fast-paced environment.

As a Head of Growth and Marketing at Wiggles, you'll be the driving force behind all our growth & marketing initiatives. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll own all of our marketing channels and measure their success. You'll be in charge of creating a growth strategy that supports our overarching business goals and will manage its execution. Ideally, all this will result in acquisition, retention and loyalty of customers. From developing a more efficient way to pull data from a specific channel to suggesting an adaptation on the product that will make it appealing to new audiences -- being a problem solver is an essential characteristic we are looking for.

Your responsibilities will include:

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Ensuring consistent messaging that is aligned with the brand

- Building win-win relationships with new and existing partners

- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.

- Collaborate with functional partners to forecast and plan company revenue growth.

- Manage the marketing budget to drive sustainable bottom-line growth

- Setting, monitoring and reporting on team goals

Key Requirements: 

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role with a solid track record of success.

- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.

- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).

- You are highly goal driven and work well in fast paced environments.

- You possess strong analytical skills and are comfortable dealing with numerical data.

- You have excellent communication & interpersonal skills.

- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.