WhiteHat Jr - Campaign Executive - CRM (3-6 yrs)
We are looking at someone who brings deep understanding of Product and Marketing Automations to build the complete Marketing Automation Stack for our Key Consumer Channels - App, Web. Ideal candidate is someone who has worked closely with multitude of Marketing Automation Tools and Understands Clickstream Analytics from 1st hand experience of Customer Funnel Modelling.
What you would be doing in this role :
- Building Marketing Tech Stack from a marketing automation perspective with a complete view of Product Integrations, analytics, customer journeys setup, Impact delivery.
- Partner closely with CRM team members to understand their business needs and provide technology solutions
- Work with inhouse IT, Technology, Analytics & Product teams to implement / integrate new tools into the existing infrastructure to cover all use cases.
- Be the Knowledge Go to Person for CRM team up to date with latest practises, relevant use cases for CRM objectives, etc.
- Conduct regular training sessions to educate / upskill the CRM team members in order to ensure adoption of the latest tech
- Ensure Rapid Adoption of Best tools in order to stay ahead of the curve
Preferred Person:
A) Product Management, Product Marketing Experience, CRM / Marketing Automation Implementation Experience
B) 3-6 years- experience in a role that involved working with Tech, Product and Analytics function.
C) Awareness of Tech Integration and performance of key tools used in CRM as mentioned below - Clevertap, Moengage, Mixpanel, Amplitude, Google Analytics
D) Team player with excellent written and verbal communication skills.
E) Ability to learn quickly and willing to apply new concepts.
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