HR at White Thoughts & Branding Mediacom Pvt. Ltd.
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White Thoughts - Copywriter (1-3 yrs)
ROLES & RESPONSIBILITIES :
- Writing, editing, presenting & coordinating the content, ad-copies, advertorials, video-scripts, features, articles, news, reports and other `write-ups' on/off-line, for different media.
- Liaising with client servicing team and interpreting their brief and ideation
- Developing communication concepts, copywriting, overseeing brand guidelines, translation, planning and structuring for content development
- Familiarising themselves with the product, target audience and competitor activities in the market.
- Brainstorming ideas and concepts for the visual and words with other members of the creative team.
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts Reviewing progress, modifying copy until the client is satisfied.
- Managing the team to meet deadlines
COMPETENCIES :
- Maintain an awareness of trends and developments in design, materials, techniques and technology
- Apply knowledge of consumer trends
- Apply project cost management techniques
- Manage project quality
- Write advertising copy for print media
- Write advertising copy for broadcast and interactive media
- Participate in, facilitate and promote effective working of individuals and teams
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