HR at White Thoughts & Branding
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White Thoughts & Branding - Copy Writer (0-4 yrs)
Roles & Responsibilities :
1. Writing, editing, presenting & coordinating the content, ad-copies, advertorials, video-scripts, features, articles, news, reports and other `write-ups' on/off-line, for different media.
2. Liaising with client servicing team and interpreting their brief and ideation
3. Developing communication concepts, copywriting, overseeing brand guidelines, translation, planning and structuring for content development
4. Familiarising themselves with the product, target audience and competitor activities in the market.
5. Brainstorming ideas and concepts for the visual and words with other members of the creative team.
6. Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
7. Reviewing progress, modifying copy until the client is satisfied.
8. Managing the team to meet deadlines .
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