Job Title: Performance Marketing Specialist

Location: Koramangala, Bangalore

Job Type: Full-Time

Experience: Minimum of 5 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.

About Us:

- White Gold is a technology-driven company. We are innovative and we make use of advanced technology to better serve our customers. We are a leading player in the gold bullion industry, committed to delivering exceptional value and service to our clients. With a focus on integrity, innovation, and customer satisfaction, we have established ourselves as a trusted name in the market.

- Along with White Gold Bullion Pvt. Ltd. We have another line of business under the name White Projects. Both are a part of White Group of Companies stands as one of the leading land partners in Bangalore's dynamic real estate arena. We specialize in identifying, acquiring and developing strategically located land parcels for residential and mixed-use purposes.

Key Responsibilities :

- Strategy Development: Create and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and affiliate marketing.

- Campaign Management: Oversee end-to-end campaign management, from planning and execution to monitoring - and optimization. Ensure campaigns are aligned with overall business goals and marketing objectives.

- Data Analysis: Utilize data analytics tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.

- Budget Management : Develop and manage budgets for performance marketing initiatives. Optimize spend based on performance metrics and strategic priorities.

- Cross-Functional Collaboration : Work closely with the creative, content, and product teams to develop and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall strategy.

- A/B Testing : Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Use results to drive continuous improvement.

- Market Research : Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Apply insights to refine marketing strategies and maintain a competitive edge.

- Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics, achievements, and areas for improvement.

Qualification Requirements

Educational:

Bachelor's degree in marketing, Business, Analytics, or a related field. Advanced certifications (e.g., Google Ads Certification, Facebook Blueprint) are a plus.

Work Experience:

- Minimum of 5 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.

Skills:

- Technical Skills : Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting.

- Analytical Mindset : Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Project Management : Excellent organizational and project management skills. Ability to handle multiple projects simultaneously and meet deadlines.

- Communication : Outstanding written and verbal communication skills. Ability to present complex information clearly and effectively to various audiences.