HR at White Globe Pvt Ltd
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White Globe - Manager - Marketing (3-8 yrs)
Function: Multilingual Digital Marketing Services - LOB
Location : Vikhroli, Mumbai
Job Title: Digital Marketing Manager
Job Description:
- Plan and execute all digital marketing, including SEO/SEM, ORM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Collaborate with vendor partners
- Increase the lifetime value of users through execution of a new Digital Communications Strategy using e-mail marketing, push notifications and in-app messaging.
- Creating strategies to increase online traffic (revenue) to the organizations website/ App.
- Collecting and evaluating customer feedback data.
- Evaluating competitors Digital Marketing strategies and creating plans to overtake them.
- Evaluating customer research, market conditions and competitor data.
- To carry out market research and surveys to asses demand, brand positioning and awareness.
- Planning, Budgeting & ROI Forecasting across Digital platforms.
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