Wellthy Therapeutics - Manager - B2B Marketing Operation (3-4 yrs)
We are looking for a B2B Marketing Operations Lead with strong B2B Marketing Fundamentals with relevant 3+ years of experience in handling Third Party and Home grown Event operations(Pre-Mid-Post), Event Scouting, Webinar Management, Targeted Email Marketing, Marketing Agency Management ( Website, Content & Social), Marketing Automation processes knowledge( HubSpot, Pardot, Marketo etc.). A goal oriented person who believes Marketing can drive ROI and has a data driven approach would be an ideal fit.
The Right candidate would be accountable for
- Successful ROI driven End-to-End Event Management - Home Grown Events, Webinars, Third party events ( Remote & Physical- Global)
- Targeted Email Marketing Campaigns to our Targeted account & Personas - for India, Europe & South East Asia
- Tight Alignment with cross functional teams
- Establish a Process of Wellthy's Global Prospect Account & Contact Database creation, refinement and management
- Align with Customers & Product Teams to Create Trust factors for Wellthy - Case Studies, Testimonials, Whitepapers etc.
- Write Quality Content pieces and Social Media Posts(LinkedIn) ( Story oriented) and ability to simplify complexities into simpler words.
- Own Marketing Automation Processes for Lead generation and Nurturing by tightly collaborating with Sales.
- Manage Marketing Agency & Freelancers to roll out Website Deliverables- Pages, Blogs, Case studies etc. with Faster Turnaround time.
-Internally align with Design, Product Marketing on creation of Infographics, Case Studies, Blogs, eBooks etc.
Requirements
- Worked as a B2B Marketing Operations Lead for 3+years ( Software Company & Pharmaceutical background preferred)
- Email Marketing experience for India, Europe & South east Asian markets ( CXO persona specific experience preferred)
- Experienced in conducting 10+ B2B Events with an ROI focus or Success matrix.
- Handled a B2B marketing Agency in previous roles to drive Website management and Content deliverables.
- Part of a Global Go To market plan for a Global Product.
- Knowledge of Product Messaging & SEO in marketing Deliverables - Landing Pages, Blogs, Case Studies etc.
- Strong Understanding of Google Analytics, Marketing Automation processes and configuring Marketing & Sales Life Cycle Stages
- Strong Understanding of Account & Contact Database creation, refinement and feedback processes for Targeted email campaigns a
- Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills.
- Ability to write insightful content pieces for a complex persona is an added advantage.
- Strong presence on LinkedIn is an added advantage.
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