Vice President at Wellcurve
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Wellcurve - Manager - Content Marketing/Content Writing (3-7 yrs)
Looking for a Content Marketing Expert who will help leverage content as one of the key growth pillars for Wellcurve.
Responsibilities:
- Understand the positioning of Wellcurve, target audience profile and their user experience/customer journey on the Wellcurve platform.
- Develop a deep understanding of the segment/category Wellcurve operates in.
- Devise a holistic content strategy across website, social media, etc. to create a content-driven customer journey for our e-commerce customers.
- Identify key content pillars/properties that will become the identity of Wellcurve going forward.
- Plan monthly schedules for content and drive timely execution.
- Devise strategies to drive traffic and increase overall content consumption.
- Build and Manage a team of content writers, graphic designers, video editors, etc.
- Part of the job will also involve writing / producing content across multiple formats.
- Define key KPIs and track their progress and impact on the overall business regularly.
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