Senior HR Manager at WedMeGood
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WedMeGood - Assistant Manager/Manager - Search Engine Marketing (3-8 yrs)
Roles and Responsibilities :
- Establish, implement and measure the effective campaigns across UAC/Meta (FB) and SEM to drive high quality leads for the WedMeGood app and website.
- Optimise campaigns to achieve the lowest cost per lead on the website and app, without compromising user quality.
- Analyze traffic data, flows, funnels on a detailed city and category level to identify potential leakages and opportunities to grow.
- Analyze and interpret past data to do the required changes in campaigns.
- In depth knowledge of what works creative wise, also knowledge of how to use AI for creatives.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy.
Basic Qualifications :
- Deep knowledge of UAC, Search and Meta advertising preferably for consumer apps.
- Detail orientation, and ability to go deep in number crunching and analyzing data points.
- Past experience in B2C traffic generation, managing digital/mobile advertising.
- Must be highly analytical with strong knowledge of performance optimization and have a strong quantitative analysis. Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.
