Job description : 

We are looking for an experienced and result-driven Digital Marketing Specialist to join our awesome marketing team! As a Digital Marketing Specialist at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities : 

- Maneuver digital marketing campaigns through all areas of the project life cycle

- Clearly understand and implement digital marketing campaigns which fit client needs

- Provide analytical reporting of campaigns to stakeholders

- Assist the team in the development of the overall digital marketing strategy

- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

- Manage social media marketing campaigns

- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

- Manage SEO campaigns

- Use Google Analytics, Google AdWords, and other relevant sites

- Drive traffic to company pages

- Leadgen Activities and result oriented for the same

- Able to use CRM and Marketing platform.

- Build, plan and implement the overall digital marketing strategy

- Manage the strategy

- Manage and train the rest of the team

- Stay up to date with the latest technology and best practices

- Manage and oversee various digital marketing channels

- Measure ROI and KPIs

- Prepare and manage the digital marketing budget

- Oversee all the company's social media accounts

- Suggest activities for improving the quality of online content

- Track and measure SEO and Google Analytics metrics and provide reports

- Build an inbound marketing plan

- Research and forecast future sales and performance trends

- Lead, supervise and motivate members of the digital marketing team

- Research competitors and provide suggestions for improvement

- Keep abreast with industry and market trends and best practices

Qualifications:

- Bachelor's degree, BA in Marketing, Digital technologies or similar relevant field

- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

- Experience with SEO and SEM Strong written, verbal and collaboration skills

- 2-3 years of experience as a Digital Marketing Specialist / Manager

- 2 years of experience in developing and implementing digital marketing strategies

- Good knowledge of all different digital marketing channels

- Good knowledge and experience with online marketing tools and best practices

- 1 years of hands-on experience with SEO, Google Analytics and CRM software

- Familiarity with web design

- Sense of ownership and pride in your performance and its impact on a company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Should be willing to work in Growth Startup

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