The Lead Generation Specialist is expected to :

- Responsible for all form of demand generation activity- Cold calling, email campaign, Linkedin social media, events, seminars, referrals, web leads and other forms of Demand Gen

- Experience with sales channels- LinkedIn, Sales Navigator, zoominfo, lusha.

- Responsible to connect target companies decision makers to influence them to work with us, work with potential targets to match the requirement/capability and set up qualified meetings

- Responsible for coordinating activities with those of other teams in Marketing/Sales to effectively reach out to decision makers

- The role demands strong understanding of the Digital Marketing space, company services lines, verticals, customers and competition, and the ability to translate this knowledge into setting up meetings with company prospects.

- Effectively articulate and map our value proposition to the prospects pain points

- Hand-off to the sales team In this role, you will ensure that the meeting targets of for the campaign are met

- Strong knowledge of Demand generation and sales process

- Excellent written and verbal communication skills, presentation skills and analytical skills

- High level of attention to details, including data accuracy and documentation/presentation preparation with high quality

- Solid experience in using advanced features in Google Spreadsheets, Excel and PowerPoint

Required experience and knowledge : 

- Bachelor's degree in business, marketing or related field

- Minimum of 2 years of experience as a lead generation specialist with an emphasis on lead generation and/or sales automation

- Experience working within the marketing industry is preferred

- Must have strong communication skills

- Strong analytical abilities

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