Account Manager at WebShakers
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Webshakers - Performance Marketing Lead (2-4 yrs)
- Plan, execute, monitor and optimize ad placements through paid campaigns
- Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
- Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders
- Manage a large number of campaigns and budgets at the same time
- Monitor program outcomes, budgets and competitive landscape
- Collaborate across teams internally and with vendors, partners
- Provide regular and ad-hoc reports
- Assist in the development of online marketing forecasts and business cases to influence advertising decisions
- Identify causes and solutions to issues or unexpected results
- Stay up to date on new developments, trends and technologies in the search and display advertising space. Integrate best practices
- Focusing on customer acquisition, managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
- Always be testing and learning! Plan A/B and multivariate testing tools and environments
- Integration of marketing, analytics & CRM tools for better tracking and campaign optimizations. Eg. - Google analytics, Google Ads, Facebook, GTM, Firebase, Salesforce etc
- Lead the media part in the pitches. Give strategies, campaigns and present it to the client as well
Candidate Requirement
Education & Experience levels :
- Bachelor's degree
2+ year's minimum hands-on experience with the following criteria:
- Channel experience running SEM, Display and Remarketing ads
- Strong knowledge and understanding of software tools like Google AdWords, Google Analytics and alike
- Demonstrate the ability and willingness to work together as a team
- Demonstrated track record of business results through paid channels
- Ability to manage and prioritize a variety of projects
- Strong analytical skills to make data-driven decisions
- Advanced excel skills desired
- Excellent writing & communication skills
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