Senior HR Manager at Webengage
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WebEngage - Manager - Event Marketing (3-9 yrs)
Key Responsibilities :
- This role will be based out of Mumbai
- You will be managing event strategy and operations for WebEngage, globally.
- You are likely to build processes around event marketing, including identifying KPIs, scaling the event operations team, and managing the performance of the event strategy
- Develop and run WebEngage's event marketing strategy, including in-house event/webinar production, co-marketing events/webinars, and third-party sponsorships.
- Measure event marketing performance and maintain updated reporting cadence with key stakeholders.
- Help streamline processes of data collection in events and utilize to build a lead funnel with the performance marketing team
- Manage operations for event marketing (production, communications, audience management, etc.)
- Identify and list events that are well-matched to WebEngage's brand persona for maximum impact.
- Work in close quarters with the sales and success teams to build partnership opportunities with clients & prospects.
- Collaborate with the Product Marketing team to craft homegrown events that focus on WebEngage's current positioning and top use-cases with an industry focus.
- Identify top speakers and panelists from around the world and build a repository for future event requirements.
- Work with multiple contractors to seamlessly plan and execute globally and negotiate commercial contracts with an eye on key ROI metrics.
- Manage event marketing budget effectively to maximize mindshare and lead-funnel
The Ideal Candidate :
Education : Any Graduate
Experience :
- Minimum 3-6 years of event marketing experience in B2B SaaS
- Experience with working across multiple teams and stakeholders to execute live + virtual events
Skills & Competencies :
- Proficiency in managing event software(s) [Airmeet, Hubilo, etc.]
- Strong written and verbal communication skills
- Exceptional planning and organizational ability
- Detail-oriented problem-solver who loves a challenge
- Ability to work well under high-stress situations (something that event management requires essentially
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