Web Bizarre - Digital Marketing Role (10-12 yrs)
A leading Digital Agency, is looking for an experienced, results-driven executive to lead and manage our team of 50+ experts in SEO, Paid, Content, Analytics, Strategies. Head of Digital should have exceptional knowledge of all disciplines of digital, proven experience in managing and leading team across various discipline.
- Incumbent should understand current and future digital trends and should be a hands-on practitioner for strategies and tactics.
- Candidate should have customer centric mindset and the ability to operate on both a strategic, tactical level.
Responsibilities : Head of Digital will be overseeing delivery, strategic vision and operational execution for all the departments:
- Lead all efforts and goals on all client campaigns - organic and digital paid media: SEO, SEM, Display, Social, Content, App Install, Affiliate etc.
- Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis.
- Omnichannel Strategies Deployment - Customer Journey Mapping, Gap Analysis, Need Identification and Strategies and Solution
- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
- Training, Coaching and Mentoring various teams
- RFP / Presales Support
- Flagship account growth
- Building High Performance culture
- Branding and Strategy for in house brand - manage in-house team, Partnerships, PR, Awards and brand strategy
- Manage team of 50+ digital marketing specialists
- Manage the marketing budget to achieve customer acquisition targets
Key Skills Set / Requirements :
- 10+ years experience in digital marketing with 2-3+ Years experience in Head / Director / GM of Digital Marketing role.
- Strong digital marketing skills across performance and brand marketing including search, content and social
- Proven track record building SEO, Content Marketing strategy from scratch
- Proven track record building social media strategy from scratch
- Varied industry exposure in running PPC, Affiliate and Display campaigns focusing on site visits, registrations, sales and app installs
- Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, SEMRush, Mixpanel, Appsflyer etc.
- Detail-oriented, with excellent analytical and problem-solving skills
- Strong communication skills
- Experience managing, coaching and developing people and teams
- Excellent stakeholder management and relationship building skills
- Entrepreneurial spirit and drive
- We are looking for a hands-on leaders only and not pure people managers.
Good to Have :
- Experience in offline/brand marketing would be a plus.
- Experience with Marketing Automation
- Education from Tier 1 technology/ management institutes would be a plus.
Top reason for work for us.
- Great place to learn with phenomenal growth opportunity
- Stable and rapidly growing company
- Create an impact through the Thought leadership you bring to the team
- Opportunity to work with a fun, amazing and talented team
- Exciting and innovative work environment
- Employee referral incentive program
- Regular team building outings
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