Weaddo - Manager - Performance Marketing/Search Engine Marketing/Pay Per Click (3-6 yrs)
Roles & Responsibilities :
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Setting up site analytics, dashboard building, campaign tagging and campaign reporting
- Identifying and developing metrics, benchmarks from performance dashboard to provide actionable insights
- Developing models of customer behavior such as response and buying patterns, market sizing, share of wallet and other opportunities
- Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i.e. Marketing and other business units
- Implement marketing processes and tools and ensure marketing projects- timelines are met
- Driving performance marketing via SEO/SEM, PPC, Google Ad Words, Facebook Ads and Display
- Analyze past financial and operational metrics e.g. seasonality, business leads and conversion rates of the sales pipeline for planning in marketing.
Requirements :
- Experience within Social Media/ Viral Marketing, Startup Experience, Employer Branding, CRM/ Loyalty Marketing and Performance marketing would be a strong advantage.
- Skilled in Google Analytics, Tableau, Search Ad 360 and Google DoubleClick - Strong analytical skills and are comfortable dealing with numerical data.
- Lead multiple digital marketing experiment and initiatives across channels like Google Ads, Facebook Ads, Instagram Story ads etc., with aggressive timelines and successfully execute on time and on budget
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs),
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
