Weaddo - Manager - Performance Marketing/Pay Per Click/Search Engine Optimization/Search Engine Marketing (3-6 yrs)
ROLES & RESPONSIBILITIES :
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Setting up site analytics, dashboard building, campaign tagging, and campaign reporting
- Identifying and developing metrics, benchmarks from the performance dashboard to provide actionable insights.
- Developing models of customer behavior such as response and buying patterns, market sizing, the share of wallet, and other opportunities
- Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i.e., Marketing and other business units
- Implement marketing processes and tools and ensure marketing projects- timelines are met
- Driving performance marketing via SEO/SEM, PPC, Google Ad Words, Facebook Ads, and Display.
- Analyse past financial and operational metrics e.g., seasonality, business leads, and conversion rates of the sales pipeline for planning in marketing.
REQUIREMENTS:
- Experience within social media/ Viral Marketing, Start-up Experience, Employer Branding, CRM/ Loyalty Marketing, and Performance marketing would be a strong advantage.
- Experiences with query tools (e.g., SQL, SAS) and understanding of databases ideally within a marketing context.
- Skilled in Google Analytics, Tableau, Search Ad 360, and Google DoubleClick
- Strong analytical skills and are comfortable dealing with numerical data.
- Strong attention to detail and deliver work that is of a high standard.
- Good mentor and coach who can build high-performing teams.
- Self-starter and demonstrate a high level of resilience.
- Plan and execute performance campaigns, social media marketing, and display advertising campaigns, PPC campaigns, email marketing, SEO/SEM
- Lead multiple digital marketing experiments and initiatives across channels like Google Ads, Facebook Ads, Instagram Story ads, etc., with aggressive timelines and successfully execute on time and on budget
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs),
- Regularly post, update and monitor all social media outlets (website, Facebook, Twitter, YouTube, other pages, sites, blogs).
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
