Weaddo - Executive - Search Engine Optimization (2-3 yrs)
Roles and Responsibilities:
- Maintain, Manage & Execute Digital Marketing (SEO / SMO) campaigns for multiple websites to increase traffic and leads
- Leverage Google Analytics and other tools to increase keyword performance and rankings.
- Prepare & Provide search reports and status updates to corporate marketing and clients,
- Become a subject matter expert on digital marketing and web trends,
- To generate web content that is engaging and capable to attract the traffic on the sites.
- Keyword Research, Optimization, Article Marketing, site structure, URL rewrites, social media, blogging and link building
- Liaison with internal teams on campaign developments and perform keyword research and basic to advance analysis
- Responsible for complete SEO / Digital Marketing process (on and off page optimization)
- Analyze and help increase the website traffic and generate website traffic report
- Making changes necessary to the site and implementing the plan
- Experience with on page optimizations, including title tags, heading tags, meta descriptions, cross-linking, appropriate keyword density, etc.
Requirements:
- Knowledge of off-page SEO, such as link building and creating citations
- Familiarity with back-links, their impact on rankings, as well as PageRank and domain authority
- Acumen with technical SEO aspects such as sitemaps, semantic mark-up, canonical tags, pagination, and resolving crawl errors
- Knowledgeable with Google Analytics, Google Webmaster Tools, and other related SEO reporting tools
- Ability to always stay up to date with the latest trends with search engines and their ever-changing algorithms
- Prior experience in agency is a plus
- Conceive, Create, and Launching Blogs on the targeted topics
- Proficiency in keyword strategy building and implementation.
- Ability to successfully manage multiple campaigns running at the same time.
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