Way2News - Digital Marketing Specialist (2-8 yrs)
Title : Digital Marketing Executive-Mobile App Marketing
Location : Hyderabad
Qualification : Graduate/Post Graduate
Reporting to : Digital Marketing Manager
Company Name : Way2News India Private Limited
Key responsibilities :
Mobile App Marketing - App installations and engagement, App store optimization (ASO). Managing Facebook/Google/Instagram Advertising Social Media Management.
Campaign planning and end to end execution to ensure top notch results and Quality User Acquisition. Planning communications including SMS/ Email & Push to keep the users engaged and better Day1 to Day 30 Retention.
Plan and execute campaigns to boost the total user base and increase app downloads.
Adwords/PPC/Facebook/Twitter - Mobile advertising on Adwords and Facebook, conversion tracking, website advertising, DSP, Youtube & Gmail advertising, Remarketing, Audience Targeting, device targeting, display & search advertising, Universal app campaign advertising, landing page optimization.
App Analytic tools - Hands on experience with leading app analytic tools like AppsFlyer, Localytics, Google Analytic, Sensor Tower, Appannie.
App Store Optimization - Optimizing App Store, blog and other online channels to drive more organic User Acquisition and increase app downloads.
- Create and manage influencers for News content.
- Social Media Optimization
Candidate's Skillset :
- Excellent verbal and written communication.
- 2 Year of work experience in PPC/SEM Including Facebook ads,Google Ads, Instagram Ads etc.
- Ability to Write the Campaign Ad copies in English & Tamil
- 2 Years of work experience in App/Mobile Installations.
- Ability to think strategically and execute methodically.
- Creative problem solver who is passionate about inventing new ways to approach the news Industry.
- Ability to work in a fast-paced environment where continuous innovation is expected.
- Excellent understanding of consumer brand advertising strategies especially in the News/Medial and high-technology mobile and social space.
- Ability to work under pressure and a Target driven environment.
- Graduate/Post Graduate in any field.
- Should be proficient in translation and summarization.
- Fluent in Tamil Read and Write
Candidate background :
- 2+ years working experience preferred with the News and Media industry.
- Self-motivated and problem-solving approach.
- Willingness to go beyond the call of duty to get the job done.
- Start-up zeal, and high ability to roll up the sleeves and execute.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
