HR at Watchful Eye
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Watchful Eye - Manager - Social Media (1-4 yrs)
Instagram Specialist
- Develop and implement social media strategy for Instagram in alignment with the goals of WatchfulEye content marketing, brand identity in order to drive brand awareness and affinity
- Assist across strategy, performance, growth and execution of Instagram posts, stories, copy on each campaign
- Identify compelling, emotive storytelling initiatives including short and long-form videos, reels, story, posts, influencer campaigns, co-branded campaigns, and other content for Instagram
- Position the company as the thought leader and create new and innovative ways to engage social audiences
- Identify and lead the company into new areas of digital engagement beyond existing channels through competitive research, audience identification and strategy
- Establish consistency of brand communication across platforms, influencers, and member community on Instagram
- Conceptualise design strategy and have basic understanding of designing creatives
- Come up with weekly, monthly and quarterly calendars for Instagram
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