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19/07 Sudharshan TS
HR at Wakefit Innovations Pvt Ltd

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Wakefit - Brand/Performance & Digital Marketing Role (2-3 yrs)

Bangalore Job Code: 335835

Job Description :

The job involves managing agencies/internal teams to ensure correct campaign execution and timely reporting of both brand and performance-traffic campaigns. Work involves:

- Campaign Briefing : Brief the Wakefit products, markets, creatives, and landing pages relevant to the campaign.

- Competition Analysis : Source competition data wherever possible.

- Monitor campaigns : weekly with the agency on spends, media performance, traffic performance, and search volume performance.

- Creative Management : Communicate creative and copy requirements to the Creative team and ensure that creative meets both product proposition and ad platform recommendations.

- Campaign Visibility Evaluation : Work with the media agency to ensure that Wakefit wins bids at targeted placements using levers of ad-products, bid value, audience/keyword/content targeting, and creative quality.

- Campaign Journalling and Benchmarking : Document key changes and approaches introduced, maintain a repository of ad product and creative learnings. Maintain media cost and performance benchmarks and creative benchmarks.

- Payments : Obtain required approvals and conduct spend checks before releasing payments on time.

- Marketing Upskilling : Dedicate part of office hours to upskill in areas required to build a career at Wakefit.

Mandatory Requirements :

- 2-3 years of Performance Marketing Experience.

- Implementation of Campaigns for Brand & Performance Goals on Google Ads,Meta,DV360 (Optional) and Amazon Ads, Flipkart Ads (Optional)

- Implementation of Pixels & Tags on Website.

- Basic AdTech Knowledge on Programmatic Media Buying.

- Meta & Google Certifications are desirable.

- Report automation skills are desirable.

- SEO skills are desirable.

- Performance Marketing with Influencer experience desirable.

- Media agency background is a plus.

- Any Undergraduate Education.

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