Management Trainee - HR at Wahl India Grooming Products Pvt Ltd
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Wahl - Manager - Modern Trade (5-9 yrs)
Modern Trade Manager
Job Type: Full Time
Department: E Commerce
Reports To: Channel Manager - Modern Trade
- The Modern Trade Manager would be responsible for the overall performance of assigned Modern Trade key account being handled centrally.
- He/she would assist the Channel Manager- Modern trade in delivering the overall sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the company's policies and strategies.
- He/she would discuss and set clear targets and strategies for accomplishment of the same in alignment with the Channel Manager- Modern trade and track its fulfillment. He/she would also be responsible in accomplishment of their targets.
Duties and Responsibilities :
Business Objectives :
- Planning and negotiating strategic alliances with key chains.
- Developing quarterly activity/promotional calendar specific to outlet and chain
- Strategize/ execute zone specific brand objectives within budget and time
- Liaoning with Marketing/SCM for branding activities at store
- To evolve and achieve strategic annual operating business plans for the defined key accounts.
- Develop modern trade by conducting strategic alliance tie-ups, consumer promotions, building relations and image of overall existence of the company in Modern Trade.
- To achieve volume and value objectives of the assigned zones within budget, time and policy parameters through efficient control of network under charge.
- Accountable for controlling prominent shelf space and merchandising unit positioning in all key accounts.
Marketing Liaoning :
- To work coactively with all brand management team to develop consumer awareness/ image/ preference by executing planned consumer promotions and events at quarterly basis.
- Proactively own a product launch calendar and help product manager in planning and launching new product, clearly identifying its need, communication, incremental volume, sell-in-norms, merchandising norms and the brand strategy.
- Execute marketing events and promotional programme by conducting category wise promotions basis the outlets/marketing activity calendar.
Financial Responsibilities :
- Operate/ achieve channel costs as budgeted for the year
- Documentation and prior approval of all terms of trade for audit purposes
- Settling chain wise claims (damages, trade scheme, misc. debit notes) within stimulated timeframe
- Submitting NOCs (No Objection Certificate) from vendors on a quarterly basis
Outlet Responsibilities :
- Responsible for correct placements and maintaining all company marketing assets in coordination with the category, SCM and Marketing team.
- Maintain a database of all Modern Trade outlets (administrative, commercial, business details)
- Plan a regular (monthly) journey plan with regional modern trade personnel
Reporting/Administration :
- To report accurate and timely information as scheduled and in the defined regular format
- To monitor activities and sales promotions on weekly/monthly basis to determine deviations from plans and take necessary corrective actions
Competition Tracking :
- To track competitor's activities monthly in chain/ modern trade outlets. Document and communicate the same to the brand and sales management team in the monthly review meeting
- To ensure proper and immediate feedback for appreciation and timely action
Qualification :
- Graduation from any domain
- MBA would be preferred
- Diploma/Degree in Business Management or related subject would be preferred
- Minimum 5 to 8 years of rich experience in sales is desirable
- Minimum 3 years of experience of handling Modern Trade in India (Vijay Sales, Reliance, Croma, etc.)
- A high degree of strategic forward thinking
- Strong communication and negotiation skills
- Excellent command on spoken and written English
- Analytical skills to handle complex situations
- Good knowledge of MS Office
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