KEY RESPONSIBILITIES AND ACCOUNTABILITIES

- User Acquisition:

- Accountable for driving user acquisition for browser products across platforms like Desktop & Mobile through strategic thought leadership and seamless execution via programmatic and other channels.

- Manage traffic acquisition campaigns by collaborating with various agencies, ad partners & other vendor partners.

- Relationship Management:

Working closely with various ad channels ensuring a healthy business with the partner while maintaining the brand name of Viu & Vuclip.

- Organizational:

Working closely with the Regional Business Tams to ensure consistency in set up, strategy and execution of Viu in new markets.

- Optimization & Workflow:

Tracking Acquisitions, Monitoring Engagement Data & Optimizing Campaigns by making necessary changes to the promotions plan to achieve requisite KPIs.

- Product launch & support:

Ensuring launch & execution in new markets across various ad channels & aligning with internal stakeholders for updates and feedback.

- Data Management:

Maintaining & utilizing data assets for periodic presentations from various tools like Google Analytics and Amplitude.

- Revenue Targets:

To ensure all the revenue targets are achieved while maintaining the profitability of the organisation.

- Performance:

Ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.

SKILLS AND COMPETENCIES :

- 1-3 years of experience in Performance Marketing and User Acquisition Experience with a focus on Display, Video, and Mobile Products.

- Experience in OTT sphere will be an added advantage.

- Graduate degree in Marketing, Economics, Statistics or related Technical field; MBA is not mandatory but preferred.

- Strong technical competence and knowledge of digital marketing technology & platforms, including analytics with either demand or supply side platforms, networks, ad serving technology, and data management platforms.

- Demonstrated success taking products to market and achieving ambitious, quantifiable business objectives.

- Substantial experience working with broad cross-functional, geographically dispersed teams with ability to influence the opinions of internal stakeholders, executives, clients and partners to adopt new strategies and take action.

- Exceptional communication skills to convey technical & advanced concepts in precise & clearly understandable terms to a variety of audiences.

- Sound business judgment & commercial acumen.

- Strategic vision to predict new trends in digital marketing & implement sound strategies to capitalize on new business opportunities ahead of our competitors.

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