HR Specialist at VRT Management Group
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VRT Management Group - Performance Marketer (1-5 yrs)
Performance Marketer Job Description
Job Title: Performance Marketer (B2B Focus)
Location: Santosh Nagar, Hyderabad
Employment Type: Full-time
Job Type: On- Site
About VRT Management Group:
VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are looking for a Performance Marketer with a strong B2B focus to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).
Key Responsibilities :
- Lead Generation : Focus on B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
- Organic Growth Strategies : Develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement.
- Customer Profiling : Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
- A/B Testing & Segmentation : Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns.
- Data-Driven Optimization : Use tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion.
- Weekly Reporting : Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.
- Continuous Innovation : Stay up-to-date with B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT's strategic objectives.
- B2B Ad Campaigns : Strategize, execute, and continuously optimize targeted ad campaigns on LinkedIn, Facebook, Google, and Instagram to generate quality leads from SMBs in the USA.
What We're Looking For :
- Proven experience in B2B performance marketing and lead generation targeting SMBs.
- Expertise in running ad campaigns across LinkedIn (a must), Facebook, Instagram, and Google.
- Strong skills in audience segmentation, ICP development, and targeting strategies for the B2B market.
- Ability to create and implement organic growth strategies for B2B lead generation.
- Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other performance tracking software.
- A data-driven mindset with the ability to present campaign insights and recommendations effectively.
- Excellent communication skills and a collaborative approach to working in cross-functional teams.
- Familiarity with the SMB market in the USA is a strong plus.
How to Apply:
If you're a B2B marketing professional passionate about driving measurable results, send your resume and a cover letter
