JD for Marketing Head - Client Servicing

We are a creative agency that aims to unlock the potential of brands so that they stand out in this hyperconnected world. An eclectic mix of veterans and fresh faces form our team, combining the expertise of the experienced with the vivacious zeal of the youth. Our services encompass everything from creating the smallest of branding collaterals to executing full-fledged strategic campaigns for our clients.

Job Description :

We are looking for a Marketing head - client servicing

- Your responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

- Ultimately, you will run our department in ways that promote higher profitability and competitiveness.

Objectives of this Role :

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing clients/brands, internally and externally

- Consistently identify revenue opportunities within our established client base and manage consistent growth by securing new accounts

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the team

- Act as the main point of contact in all matters relating to client concerns and needs

- Build and strengthen client relationships to achieve long-term partnerships

- Maintain accurate client records, keeping track of any contract updates and renewals

- Work with internal teams to develop strategic marketing plans and ensure KPIs are being met

- Develop a thorough understanding of our service offerings to better upsell and cross-sell to clients

Daily and Monthly Responsibilities :

- Lead the development of our marketing plans working closely with clients, management, creative and content teams to create an effective and efficient marketing strategy focused on growing audiences for our services

- Spearhead the strategic and tactical execution of marketing campaigns, photoshoots, ad campaigns, tvc, etc. including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

- Hold regular meetings with intra-departmental teams to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

- Take inquiries and requests from customers and address their needs

- Stay on top of accounts, making sure they- re receiving services that are within their budget and meeting their needs

- Generate progress reports to give to clients and higher-ups within the organization

- Identify upsell, cross-sell, and renewal opportunities and communicate with the sales team regularly

Requirements :

- 2-3 years- work experience in Client Servicing and Marketing in the Advertising field

- MBA - Marketing / Communication Management or relevant PG in Marketing

- Experience running successful marketing campaigns

- Leadership skills with the ability to set and prioritize goals

- Ability to manage multiple projects at once

- Ability to communicate effectively in speech and writing

- Ability to collaborate with cross-functional teams

- Ability to analyse problems and create a solution

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