Job Description

At Vitrina, we are proud of the products and services we provide. We- re looking for a highly skilled marketing Lead to help us promote our offerings, and identify what clients want so we can create more. Our ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Objectives of this Role :

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

- Oversee and grow the marketing department, consisting of Persona Enrichment and Company Enrichment groups to identify revenue opportunities within our established client base and manage consistent growth by securing new accounts.

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team

What your impact will be :

- Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services

- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales

- Hold regular meetings with account executives to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard

- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

What We Look for in This Role :

- Bachelor's degree in marketing, advertising, or communications (MBA preferred) of 3 to 5 years of successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

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