HR Manager at Virtual Xcellence.com
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Virtual Xcellence - Digital Marketing Role - SEO/SMO/Google Adwords (3-5 yrs)
- Manage and optimize existing PPC campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
- Help create PPC strategies including keyword research and analysis.
- Implementation of PPC strategies. Create performance reports with recommendations for improvements.
- Must have the expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display Ads and Shopping Ads
- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns.
- Must know how to optimize campaigns based on bids and quality score
- Must be well aware of the anatomy of a highly converting landing page and know how to set up the AB Test to ensure campaign success
- Must know tools to analyze campaigns of competitors and benchmark performance accordingly
- Google Adwords Certified Professional will be an added advantage.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
