HR Team at Vinculum Solutions
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Vinculum - Manager - Services Marketing (2-5 yrs)
Job Description :
- To create, manage and drive marketing plans and activities for Vinculum's Services Offerings covering - eg. Infor, Oracle, Application Development & testing etc.
- Own all services based collaterals and literature that drive Content Marketing (Presentations, Case Studies, Use Cases, Brochures, Online Brochures, Landing Pages, Blog Posts, Website, Social Media and News Letters)
- Work closely with Business Unit Heads and Inside Sales team to create compelling content, buyer personas and run campaigns respectively
- Accelerate lead generation and nurturing for each of the services division
- Conceive, create and execute innovative online and offline media & marketing campaigns. (Webinars, Events, Email Campaigns, Digital Platforms)
- Develop market placement, naming, and competitive positioning for existing and new initiatives.
Job Specification :
- 2-5 years of experience in Product Marketing in an IT services company (Product implementation or application development company)
- Very strong written and Verbal communication skills.
- Experience in running email and digital campaigns globally
- Knowledge of the target segment, customer and IT buyer persona
- Comfortable with social media and running social media communities (LinkedIn Groups)
- Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.
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