Candidates should be from FMCG/FMCD/Cosmetics/ Retail

To achieve the sales (Primary and Secondary), distribution and merchandising objectives for the specified routes, through a team of Market Growth Representatives for a key market (volume and image)

1. Sales Plan Execution: Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR).

2. Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity.

- Customer Management : Drive Relationship with Outlets through the team of Market growth representative and Account Developers to ensure sustained business.

- Market Expansion : Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years.

- Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc.

- Drive conversion of high value/ high visibility outlets to Depth Outlets in Emerging Channels andensure execution as per Company norms

- Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally.

- Market Execution : Execute Channel Programmers, Promotional activities for the given set of outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters HE etc.

- Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters .

- Review Performance and market issues to be resolved via daily Gate Meetings

- Budget Management: Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policies.

- Distribution Management: In routine ensure monitoring distributor ROI, SKU wise margins, DMS (Distribution Management System), scheme spend distributor to market outlets.

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