Job description Title: VP Marketing

Company: Unifyed.com

Reporting to:- CEO

Timings:- 5:30pm-2:30am IST

Location:- Gurgaon

Domain:- SaaS, ERP, Market Network, Mobile Apps, College Students, Higher Education, B2B, B2B2C, eCommerce, Mobile, Marketplace, AdTech

Market Focus:- North America & Global

As the VP Marketing you will be responsible for creating innovative offline and digital marketing strategies that will build our portfolio company's brand, leading to increased awareness, revenue, relevance and respect among our target audience. Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today's marketing channels. We are looking for a ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level. If you are an experienced marketer able to lead and drive marketing and branding efforts to increase our portfolio company's aggressive awareness and growth targets; and if you have a passion for marketing and technology then this is the right opportunity for you!

Must Have Talents:

- Experience developing offline and digital marketing and brand strategy in line with the strategic vision of the organization.

- A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase revenue.

- An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.

- A business leader with success in leveraging social media to grow Unified's brand.

- A marketing leader with the vision to seek out new promotional avenues to support fundraising and program objectives.

You will be successful in this position if you can:

- Develop and leverage powerful donor & influencer networks to create a lead generation machine for the Inside Sales team

- Build the brand to drive awareness and clout so that our portfolio company is seen as a leader

- Establish Key Centers of Excellence.

- Lead Generation & Brand Building Planning & Business Strategy

- Pioneer and implement measurable strategies that will drive hard revenue goals and increase brand awareness at the national and global levels.

- Partner closely with the Inside Sales team to create a solid plan to reach prospects that reflects segmentation, targeting and value proposition development.

- Develop a marketing plan that reaches target segments quickly and effectively.

- Rally stakeholders around the brand; ensure brand standards are maintained across all channels.

Onilne/Web Presence & SEO

- Establish a best in class web presence that drives prospect engagement, and supports aggressive lead generation and awareness growth goals.

- Evaluate and enhance the portfolio company's Search Engine Optimization to own key search terms and drive donors and supporters to the site.

Digital Marketing & Marketing Automation

- Implement best in class digital and marketing automation tools to create and nurture leads.

Events & iSeminars

- Host offline events and iSeminars with inspiring design, content and campaigns that builds the brand and drives prospects.

Social Media

- Lead communications team to create a best in class social media presence that empowers stakeholders to spread the brand virally.

- Develop innovative campaigns that increase quality fans and followers and turn them into prospects.

Analysts & Awards

- Build awareness with analysts such as Gartner and Forrester so that the portfolio copmany is seen as a leader in its field.

- Win awards that highlight the company's leadership in its field.

Summary of Qualifications:

- Bachelors- degree required.

- Masters Degree with a specialization in Marketing preferred.

- 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends. 3-5 years of leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports.

- A hands-on collaborative style of working is a must!

- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.

- Advanced experience working with a variety of traditional and digital marketing and communications functions including: branding and messaging to different target audiences.

- Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms

Preference: Pragmatic Marketing Certification

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