Vice President - Marketing - Real Estate Firm (15-18 yrs)
- Conceptualize to create need & execute complete marketing strategy to identify potential customers for luxury residential projects
- Build brand of residential property targeting top 5000 HNIs of the city/country/overseas
- Tactical communication for focus on micro-locations; highlight unique features of projects
- TARGET GROUP segmentation to emphasize HNI, Luxury, new & old money clients
- Initiate signature events to attract potential customers; creative & brand communication of the event
- Network amongst the elite of the city & present brand as a lifestyle rather than a property
- Manage agencies for events, creative, outdoor, digital, communication etc
- Partner with clubs, banks, luxury products to approach common customers
- Experience in Luxury & HNI marketing, unique events; understands what a luxury customer wants
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