Responsibilities :

- Develop and execute strategies to promote company platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads.

- Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies.

- Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself.

- Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives.

- Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for company website and blog that attracts and converts our target groups.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for automated funnel conversion.

- Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate.

- Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with company.

Requirements :

- Master's degree of higher in business management, marketing, science, statistics, engineering and/or technology

- Minimum 12 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe

- Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc.

- Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc.

- Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc.

- Taste of aesthetics and design, love for polished writing and sense of humor with witty communication style to bring fun to the world of logistics.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.