Founder at TalentTank.in
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Vice President - Marketing - FinTech Solution (12-16 yrs)
Description
Mandatory-
1. NEED CANDIDATE FROM TIER 1 COLLEGE ONLY
2. Candidate should be from tech and Product based companies like - Zomato, Swiggy, UBER, Flipkart, Amazon, MMT, Groww, PhonePe, Google Pay, Mobikwik and similar companies.
In this role, you have the opportunity to:-
- Work at an organization which encourages to test and learn enabling you to experiment.
- Work in a team which celebrates failures
- Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.
- Impact BharatPe's top line and bottom line at the same time
- Drive sustainable/profitable growth
- Lead a team of highly capable individuals solving unique business/digital marketing problems at scale
Responsibilities will include:-
Function Expertise:
- Lead marketing teams in a dynamic fast paced environment.
- Deep functional understanding of brand building
- Expert in driving product marketing campaigns with strong focus on delivery and costs
- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company
- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.
- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.
- Regularly assess budget performance and suggest course corrections to enhance results.
- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.
- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe
Problem Solving:
- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.
- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.
- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).
- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives
Interaction:
- Lead and motivate marketing team, ensuring clear communication and accountability.
- Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.
- Communicate clearly and persuasively with senior leadership and other key stakeholders.
- Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.
Qualifications:-
- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB
- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives
- Deep understanding in building mass appeal brands
- At least 12-15 years of brand/performance/growth marketing experience
- Startup experience is highly valued but not necessary
Skills, Experiences & Behaviors:-
- Team management experience is a must - will be handling a team of high performers
- As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing's impact on top and bottom line of business
- Ability to collaborate across team - Data, Product, Engineering and Business
- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.
- End to end ownership to deliver projects.
- Organizational leadership