Vice President & Global Head- Marketing

- Vice President & Global Head- Marketing Location New Delhi, India or Virginia, USA Department / Function Leadership Team Date May-22

- Level Vice President ( Level 10); Age : Less than 45 years ( Preferred) Team Management Yes

- Reporting Manager Designation & Level

- Functionally Administratively

- CEO

Approved by :

- Functional / Unit head

02 Section Two : Job Purpose

- Responsible for driving the corporate marketing and communication, product marketing, customer marketing, accelerating the funnel of new business opportunities by developing N comprehensive go-to-market strategies and marketing campaigns to promote, grow and expand new market, horizons and business portfolio. This role will involve reaching a diverse range of internal and external stakeholders, including business leaders from various functions, clients, media, industry influencers and analyst firms

03 Section Three : Principal Accountabilities

Accountabilities Major Activities :

- Go-to-market Strategy -Contribute and collaborate with business leaders to develop marketing strategy and drive strategic marketing campaigns that utilize the full spectrum of traditional and innovative marketing channels and tactics

- Create, design and execute the go-to-market strategy for the various regions in collaboration with leadership team to achieve sustainable competitive advantage Understand the completive industry landscape and add value in driving Product and Technology strategy

- Ensuring insights on the market, existing and potential clients is captured and taken into consideration while defining the go-to-market

- P&L Management -Analyze and review the performance of products globally, set up appropriate processes and policies in place, and apply the best industry practices to support the team's needs and requirements

- Lead digital marketing, global campaigns, regional marketing, events teams and head the budget allocation across full funnel marketing programs worldwide.

People Management : Ensure alignment and healthy relationships with internal and external stakeholders and represent globally and communicate on behalf of senior leadership

- Build and lead a high performing team, continually looking for ways to upskill talent and scale resources where appropriate across the globe

-Develop and lead campaigns and programs, such as trainings, webinars and new content that generate leads and increase conversion through the sales funnel

Product and Customer marketing : Leading the analyst relations team to achieve better mindshare and ratings for and to oversee the participation in industry analyst and advisor benchmark reports.

-Lead and work with the product marketing team to review market analysis, product needs and positioning to assist with the prioritization of the product roadmap.

-Represent Thought Leadership in the Digital Automation space at, industry events, and to the press and analysts.

- Build strong relationships with key customers and professional organizations globally to collect voice of customer data and share insights and learnings with leadership team

04 Section Four : Key Interactions

- Internal External

- Presales team

- Product Team

- Delivery Team

- Marketing Team

- Finance Team

- Channels & Alliances Team

- Clients (Business Heads)

- Industry Conferences

- Channel Partners

- Analyst Firms

- Media outlets

05 Section Five : Key Performance Indicators

- Revenue Growth Rate (% / absolute value)

- Revenue Target Achievement (% / absolute value)

- Partner Revenue (% / absolute value)

- Gross Profit Margin (% / absolute value)

- Customer Success (satisfaction score)

- Brand Recognition (net promoter score) positioning in the Analyst reports

-Generating the qualified leads and funnel management

- Process Effectiveness (adherence to compliance)

06 Section Six : Key Dimensions

- Financial Accountabilities (if any) Budgeting and Control

- Geographical Scope of the Role Global

07 Section Seven : Knowledge, Skills and Experience

- Educational Qualifications Bachelors Degree in Engineering/Technology ; MBA from a Tier 1 school(Preferred)

- Relevant Experience 20 years experience with 10+ years experience experience in a management/leadership role, including creative/brand/social/content preferably in a B to B - IT Products Company

Skills Required (Technical and / or Behavioral) : Demonstrated ability to develop strong consultative relationships with external partners and internal cross-functional teams at all levels

- Experience working in a hyper-growth company

- Strong ability to interact and influence effectively with C-level executives and team members

- Proven track record of recruiting top marketing talent

- Strong negotiation and strategic planning experience

- Ability to manage and engage key stakeholders (customers, global leaders, influencers, CXOs)

- Must have expertise in delivering large, complex transformative initiatives.

- Ability to lead through influence and build meaningful relationships at all levels and functions of the organization.

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