Talent Acquisition Specialist at SutraHR
Views:404 Applications:141 Rec. Actions:Recruiter Actions:0
Vice President - Digital Marketing - Hotel/Travel (5-10 yrs)
Headquarters: Bengaluru, Karnataka
Year founded: 2016
Company type: Privately Held
Company size: 51-200 employees
Job Responsibilities: Digital Marketing Head (VP)
Responsibilities:
- Work towards quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run within the given budgets and deadlines.
- Ensure that evaluation systems are in place related to these goals and objectives and report progress, together with the CMO, to the CEO.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls to action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, SEM, GDN and social channels.
- Team building, training and setup. Responsible for managing the team of marketing specialists across SEM, Social Marketing, Content marketing and Customer experience.
- Establish closed-loop analytics with Customer Experience (CX) and Holiday designers to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram and additional channels that may be deemed relevant.
- Track, measure, and analyse all initiatives to report on overall Digital markeitng ROI and specifically SEM ROI, SM marketing ROI, Email marketing ROI, Content marketing ROI
- Conducting analytical projects to improve blog strategies/tactics. Growing blog subscribers, converting visitors into leads, and expanding our blogs overall reach.
- Collaborate with designers, creative, content, business development, and external influencers and industry experts to produce relevant content that meets the needs of our audience.
- Grow our email list organically manage email campaigns, segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers and work to minimize list decay and unsubscribers
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
