Primary Purpose : 

The Digital Marketing Manager requires to be an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects and drive growth opportunities. Has a fairly good idea of how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

Key Accountabilities/Activities :

Primary Responsibility :

- Digital Asset Management & SEO

- Creating, updating & managing all Digital Assets Of VIBGYOR GROUP OF SCHOOLS

- Working on the integration of CMS and database with VH and new VK website

- Functionality testing and implementing best practices for all group websites

- Identify and troubleshoot UX problems

- Conduct layout adjustments based on user feedback

- Develop & Implement a well aligned SEO Strategy

- Analyse data to identify trend in the webspace

- Track & Analyse website analytics

- Optimise pages for SEM

Digital Marketing For Brand Building & Parent Engagement : 

- Manage The social media assets Of Vibgyor

- Develop a social media strategy for Vibgyor for enhancing parent engagement & brand's image among parents to enhance positive word of mouth for the brand among existing parents

- Translate the social media strategy into plan of action and manage them in a sustainable manner

- Develop Matrices for all activities and full year

Secondary Responsibility :

- Collaborate with performance marketing to generate leads thru Social media

- Collaborate with Content Writing Team for copy development

- Manage Digital Agency

Work Relations :

Internal :

- Reporting to Sr. Manager - Digital Marketing for all functional as well as admin issues.

- Interfacing with Finance, Technology, HR for any people or any other operational issue/s.

- Interfacing with all service level heads, Centre and zonal sales leads, relationship management team, and brand management team, based out of CO/ZO as well as other Centers/Schools.

- Interfacing with, SEO and internal web development teams of for all website and media management operational elements.

External :

- Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.

Qualification & Skill Set :

- MBA/MMM/PGDBM/PGDBA / Masters in Marketing

- Experience in conceptual & managing digital brand campaigns

- Understanding Of CSS, HTML, Javascript

- Experience & familiarity with SEO tools like SEM Rush, Ahrefs, AWR etc

Experience :

- 6-8 Yrs, full-time experience in digital marketing or advertising

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.